MBA: What is it about?
Luxury has changed, making itself more present for a wider group of people, in cars, beauty ideals, the entertainment world, in sports, fashion, restaurants, jewelry…. You’ll need to get to know this world of luxury in order to be able to access it and act in a creative way within it. General knowledge is indispensable to work in this field.
With these studies you’ll gain this knowledge through access to different companies, case studies, meetings with people with important résumés regarding several fields like art, politics, literature, design… Professors specialized in luxury products distribution and marketing will guide the students in a journey of learning about an area where success is practically guaranteed.
Applicants
Those who wish to apply to this MBA should have 4 or 5 years of superior studies in any field or any career. Professionals that wish to become specialists in the luxury world and young people who wish to start a business regarding this area are also welcome. Admission is, in the first stages, about filling in forms. Once completed, applicants must pass an interview, conducted by a group of professionals. Also, the applicants will have to take a written test of general knowledge and a written and oral English test.
The program consists of:
- Economic reality of luxury: history of the luxury business, geography, economy…
- Marketing and Merchandising, distribution techniques, national and international laws and regulations, retentions, business, franchising, e-business. International market: its characteristics, contexts, exportations, external markets infiltration methodology.
- Master in art sales, customers, techniques, organizations, welcoming and language.
- Strategies, products, international strategies.
- Logistics and transportation, stocks management, transportation and customs.
- Logistics and publicity, techniques, materials, human relationships, targets, sales promotions, public relations and packaging.
- Quality, competitors research, English.
- Ethics, manners, decorum and protocol.
- Laws.
- Finance management.
- Case studies of professionals and companies.
More information at the Institut Supérieur de Marketing Du Luxe
http://www.supdeluxe.com/index.php